In what may be the closest thing to casting glamour spells that tech can muster, Snap Inc. and NYX Professional Makeup are bringing a new Snapchat experience that recommends personalized beauty looks ...

Phones might still be the main path for AR right now, but Snap's latest eyewear is a glimpse into the future of AR. I started with CNET reviewing laptops in 2009. Now I explore wearable tech, VR/AR, ...

Coca-Cola is promoting its Coke Summer Music events with an augmented reality (AR) experience on photo-messaging app Snapchat. The AR content features Australian rapper The Kid Laroi performing a new ...

Snap's face filters and AR mirrors are moving outside of its app. Is this part of getting the world ready for a future of AR glasses? Scott Stein Editor at Large I started with CNET reviewing laptops ...

Snapchat's 2025 Lens Fest reveals a bold vision for augmented reality, unveiling AI-driven Lens Studio tools that simplify AR creation alongside expanded creator monetization options. It looks like ...

While Facebook is still trying to explain what a metaverse is, Snap has been working toward a very different vision for an AR-enabled future. Over the last four years, the company has recruited a ...

A year after it first experimented with augmented reality shoe try-on, Snap Inc. is adding more virtual try-on and AR shopping features as it races to lure fashion and beauty brands selling online ...