Over the course of four sessions, my patient, Stacey, and I worked toward her goals of sleeping more, checking her email less and spending more quality time with her family. She successfully developed ...
Operant conditioning is a theory that explains how behaviors are influenced by their consequences or results. It’s often used today to help people adopt new behaviors or change old habits. If you’ve ...
Today’s most effective campaigns do more than capture attention; they create lasting impact. This is the power of behavior change marketing (BCM), a strategic (and scientific) approach that goes ...
As leaders, coaches, consultants, and change agents, we spend a lot of time at work convincing others to see things our way: We explain the rationale. We share the research. We articulate the vision ...
Whether you want to change your own behavior or your customers’, or encourage a loved one or employee toward change, the internet is not short of suggestions. There are a million and one articles and ...
In 1936, the psychologist Kurt Lewin proposed a deceptively simple idea: Behavior is a function of the person and their environment. He even gave it an equation: B = f(P, E). Your actions are shaped ...
Most transformations fail on behavior, not strategy. Learn the four behaviors that reveal whether your leadership team is ...
There is an urgent need for cities to rapidly transform their food, transportation, and energy systems to reduce their environmental impact. By empowering their citizens to adopt more sustainable ...