New data shows loyalty programs are valuable tools for developing strong customer relationships. Here’s how to create an effective one. A successful loyalty strategy offers customers tangible value ...

Verizon Chief Marketing Officer Leslie Berland is spearheading a major transformation of the company's loyalty program, ...

Accor uses their loyalty program to give increased access to sports, entertainment and food for travel savvy consumers.

In the ultra-competitive market for consumer packaged goods (CPG), brand loyalty programs play a crucial role in differentiating your brand from the rest. With countless product options and the rising ...

How brands build better relationships and find their niche. Consumers overwhelmingly have positive experiences with loyalty programs. More than half of adults say they participate in them, and 96 ...

DFI Retail Group’s Loh Wee Lee discusses the technology, data, and AI behind building and scaling the yuu loyalty platform.

Personalization wins loyalty. Loyalty programs thrive on real-time data and AI-driven insights, which help create tailored rewards that drive deeper customer connections. AI powers smarter rewards. AI ...

While few banks specifically reward you for staying with them long term, they have many strategies aimed at winning your ...

As restaurants increasingly look beyond reservations and transactions to build lasting guest loyalty, the luxury hospitality ...

The partnership demonstrates a key aspect of successful collaborations: Both sides get something specific from the deal, and ...

For years, restaurant loyalty programs were largely transactional. Guests earned points, accumulated rewards and redeemed ...