They're a fully standalone augmented reality face computer, far more expensive than any other smart glasses -- but cheaper than Apple Vision Pro. As to how well the new ones feel? Unknown yet. But I talked to Snap's CEO Evan Spiegel about it.

Snapchat launches $2,195 AR glasses in a new campaign starring Jack Harlow, Kaia Gerber, Hoyeon, Imogen Heap, and Jimmy Butler.

Discover Snap's SPECS: revolutionary AR glasses blending comfort with standalone computing. Pre-order now for immersive experiences!

For years, Snap has envisioned a future where people wear glasses to view and interact with computer-generated images without having to scroll through their smartphones. The Santa Monica-based tech company will soon see if its multibillion-dollar bet on ...

IS it time to say goodbye to the smartphone? Well, nearly. The future of computing is far more likely to be on your face rather than in your hand, according to a top futurist speaking to The Sun

The Snap Specs are built around advanced displays and cameras that enable augmented reality, allowing users to run apps and third-party software, play games and receive notifications overlaid on the real world through transparent lenses.