As e-commerce platforms generate ever-longer streams of user-behavior data, machine-learning methods are increasingly examined for their ability to model how customer interests form and shift over ...
Multi-category consumer choice modelling encompasses statistical and machine-learning techniques designed to predict how individuals allocate their purchases across multiple product categories ...
As we enter into a new world of consumer behavior, enterprises are finding that they must keep up with constantly changing consumer preferences to win in their respective industries. With ...
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