Plus: Can AI-Generated Works Be Copyrighted? Falling Consumer Confidence Translates To Less Spending, NIL Payments In New Spotlight, Kate Spade Partners With Equii ...

Are you a print subscriber? Activate your account. By Ad Age Staff - 6 hours 31 min ago By Ad Age Staff - 10 hours 48 min ago By Ewan Larkin - 11 hours 7 min ago By Parker Herren - 12 hours 6 min ago ...

Publicis Sapient’s Teresa Barreira speaks on the need for CMOs to embrace fear while leveraging AI to unlock the human ...

I came from a very strong clinical background working at the Royal Free Hospital in London, where I was part of the team that established the allogeneic stem cell transplant service. That gave me a ...

As someone who spent 20 years as an equity analyst, how did you evaluate biotech companies and their CMOs? The CMO is the medical expert of a company and generally is the expert on the clinical trial ...

Chief marketing officers should evaluate and synthesize success stories to learn from past marketing efforts, identify repeatable strategies, and demonstrate the return on investment (ROI) of their ...

AI is no longer an experiment in the CMO’s toolkit. It is now becoming the foundation for modern marketing transformation. As customer expectations climb and operational complexity grows, ...

2026 is shaping up to be the year marketing leadership is forced to grow up—fast. Product advantage is eroding, AI is compressing execution time, and the distance between a good idea and a marketable ...

AI is reshaping how every industry operates, and marketing is at the center of that transformation. For CMOs, the conversation has shifted from what AI can do to what AI can deliver. Because although ...

What does the software buying process look like for B2B SaaS CMOs? Which factors have the most influence on narrowing down their vendor lists? How is the buying process changing? To find out, Wynter ...

Are you a print subscriber? Activate your account. By Tim Nudd - 2 hours 59 min ago By Asa Hiken - 4 hours 38 min ago By Lindsay Rittenhouse - 8 hours 8 min ago By Ewan Larkin - 8 hours 8 min ago By ...

Same executive board, different roles. Historically, that’s been how CIOs and CMOs work and operate across a company. But as ...