Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Identity resolution is defined as the process of linking online activity ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Adam Paz, VP at Viant Technology. Despite ...

With up to 95% of website visitors remaining anonymous, travel brands are leaving revenue on the table. Identity resolution helps recognize and convert these users, enabling better personalization, ...

Improving the return on investment and effectiveness of marketing, customer satisfaction, and privacy safeguards to reduce compliance or regulatory risk are the top three objectives for the next 12 ...

The dust has settled on another record-breaking Black Friday and Cyber Monday (BFCM), and brands are left with a treasure trove of consumer data to learn from. Our analysis of this year’s brand ...

Intent IQ's identity resolution technology enables publishers to connect previously unaddressable inventory to existing demand sources by enriching bid requests in real time during the programmatic ...

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. This week on AdExchanger Talks, Advertiser Perceptions VP of Business ...

In the age of data sharing, it is more important than ever to understand how your personal information can be used against you. The European Union's General Data Protection Regulation (GDPR) has been ...

Every decent marketing strategy underscores how value is created for the customer. But customers can be flighty, irrational and tough to decipher. Engagement with the customer may or may not be ...

Identity Application Enables Joint Customers to Improve Data Hygiene Insights and Data Clean Room Collaborations Without Data Leaving the Client’s Snowflake Account LAS VEGAS, June 27, 2023 (GLOBE ...

With so many competing products and services, it can be challenging for retailers to stand out among the crowd. Shoppers are bombarded with hundreds, if not thousands, of marketing messages daily, so ...

MCLEAN, Va.--(BUSINESS WIRE)--A new report published today by Verato and Sage Growth Partners sheds light on healthcare executives’ top concerns and strategic priorities in 2022. Most shockingly, 72% ...