You can be forgiven if you are among those who grow weary of the incessant auto insurance commercials on broadcast and streaming channels featuring colorful and memorable characters like Emus, Geckos, ...

Why are there so many auto insurance ads on TV? We see far less ads for other types of insurance. From the Geico gecko to Flo from Progressive, car insurance commercials have become so ubiquitous that ...

State insurance regulators picked up work last week to crack down on the deceptive marketing of health insurance products. The Improper Marketing of Health Insurance Working Group is considering ...

Regarding the Sept. 6 front-page article “Insurance costs crash down on drivers”: Aside from new cars costing more to repair or an increase in natural disasters, is it possible (I’m taking a wild ...

Insurance may not be the most exciting topic. But insurance companies have created a competitive space where selling the promise of security is delivered through creative, memorable advertising ...

AI-powered platforms have collapsed the production timeline for a professional TV commercial from weeks to hours. But the ...