Ipsy co-founder Michelle Phan first posted dog videos to YouTube–and then realized that makeup how-tos were what her viewers really wanted.. Pamela Littky Before Michelle Phan’s videos netted her more ...
When Ipsy launched in 2011, the company focused on shipping full-sized beauty products out to big-time beauty enthusiasts. It was during an era when YouTube-based makeup tutorials were on the rise, ...
On her wildly successful YouTube channel, Michelle Phan has harnessed the power of makeup to transform herself into Snow White, Princess Jasmine, Mulan and more. But these conversions pale in ...