Founder and Managing Principal of DBP Institute. I consult companies on how to transform technology and data into a valuable business asset. Delivering successful data analytics solutions that have a ...

Key performance indicators help managers analyze and interpret how well their organizations function. Choosing just a few operational data points to include in a review reduces complexity. Successful ...

Effectively using data has become increasingly important in 21st century business. The ever-increasing capabilities of desktop and laptop computers along with radically decreasing data storage costs ...

A key performance indicator (KPI) is a measurable value that demonstrates how effectively a company, department or individual is achieving key business objectives. KPIs are tracked to evaluate success ...

What KPIs do you as a marketer use? Probably revenue- and conversions-based, right? There is more to it than just that. Tom Cruise’s “Jerry Maguire” sports agent movie character famously shared a ...

Imagine your business journey is a road trip. Along the way, you have goals you’d like to meet and milestones you’d like to reach. Those details define your endeavor, ensuring you don’t forget why you ...

Compare 14 KPI tools for small businesses, agencies and enterprises. Explore pricing, integrations, dashboards and expert tips for choosing the right KPI software.

KPIs are a critical part of a marketing program and ones that aren't aligned with the business or measuring the wrong things can cost your business big. We’ve caught up with marketers and experts to ...