LONDON--(BUSINESS WIRE)--A well-known market intelligence company, Infiniti Research, has announced the completion of their recent article on achieving successful brand positioning in your market. In ...

The Brand Auditors introduces a service to audit competitive landscapes and track shifts in market position for ...

LONDON--(BUSINESS WIRE)--A well-known market intelligence company, Infiniti Research, has announced the completion of their recent article on common mistakes to avoid in your product positioning ...

Getting product and marketing teams on the same page is critical for a company's success. When they're not aligned, things can get messy: People misunderstand each other, resources get wasted, ...

Ellie Victor, Cofounder and CEO of ZOOM Marketing, one of Silicon Valley's premier positioning agencies with hundreds of successful clients. There’s an interesting conundrum in the marketing world: ...

Opinions expressed by Entrepreneur contributors are their own. There was a great book published back in 2001 called Positioning by Al Ries and Jack Trout. It emphasized the importance and impact of ...

Creativity can be highly useful in marketing, but it won't get you very far if your message strategy is off the mark. In fact, it's a waste of talent. Your message strategy is the foundation for ...

One of the most common mistakes I encounter in any small business dealing in intellectual property is the lack of knowledge about consistent strategic positioning of how they are showing up to ...