Programmatic has become much more popular among media owners. Out-of-home (OOH) screens grew 37% in the first half of 2023, compared with the first half in 2022, according to a recent report from ...

More than nine in 10 U.S. media agencies and advertisers credit flexibility as the reason they planned or bought programmatic out of home (OOH) in the past 18 months, according to the annual State of ...

MAC Cosmetics wanted to increase footfall to its three most important storefronts in Turkey. The makeup brand buys out-of-home (OOH) inventory on mall displays to drive awareness, but it wanted a less ...

Billboards are lighting up with the promise of programmatic. Out-of-home (OOH) is projected to grow almost 12% in spend by 2020 – faster than any other traditional media – thanks to opportunities in ...

NEW YORK, May 21, 2024 (GLOBE NEWSWIRE) -- Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media, today announced a strategic partnership with ChinaDOOH, a ...

OOH has always been seen as a playground for advertisers. It’s a place to test new copy, to try out new creatives in front of a wide audience, and allows creatives to ‘think big’,and propose grand ...

While programmatic advertising for out-of-home (OOH) media has been slower to gain a foothold compared to digital advertising, movement in the space is finally being made, and at a faster pace.

The technology powering guaranteed out-of-home (OOH) buys on programmatic platforms is poised to evolve rapidly this year, combining the benefits of direct, guaranteed OOH purchases with the ...

Kraft Heinz brand Country Time is leveraging programmatic media for a new out-of-home (OOH) push in states where operating lemonade stands is illegal, according to information provided to Marketing ...

Increasingly, the South African media industry is being told that the future of OOH (out of home) is digital. More specifically, we are being told the future is programmatic. We are promised “surgical ...