The ANA’s recent media transparency probe alleged certain opaque practices and pricing models among holding company trading desks that didn’t always align with the best interest of clients.

Just over one year ago, news broke that AOL, Microsoft, Yahoo and Yieldex had agreed to come together to adopt “programmatic direct” as their trading method of choice and worked to create a standard ...

Programmatic trading is a panel topic at the upcoming Radio Show. Business software company Marketron and Jelli, a provider of a radio programmatic ad platform, will take part in the discussion next ...

We all know that the days of programmatic being a novelty on the publishing scene are long gone; we’re now in a boom phase. What we’ve been witnessing over the last few years is a proliferation in ad ...

We now know that programmatic is mainstream, as more than half of display ad spend in Europe is traded programmatically, writes Simon Halstead, chair, IAB Europe Programmatic Trading Committee and ...