Product and service promotions create awareness, position products and services and persuade customers to buy. Although advertising is essential, it's not the only consideration. Instead, an overall ...

There are two main ways that promotional gifts can be utilised by marketing professionals: either as ‘external gifts’ or ‘internal tools’. I believe it’s important to integrate both into a company’s ...

The best marketing meetings are usually those in which a suggestion prompts someone to finish the thought with an unexpected spin. And then someone else builds on this idea with another addendum.