Rendering is crucial to your website’s operations, enabling Google to retrieve your webpages, decipher the code, and understand its content and structure. The rendering process then converts this code ...

Popular JavaScript frameworks like Angular, Ember and React have fueled enthusiasm for applications that perform most of their rendering on the client-side. Sadly, the power and benefits of ...

Earlier this year, at a Signal Shift event in NYC, the IAB Tech Lab officially announced a new open-source initiative designed to shift more digital advertising operations server-side, “providing ...

Tired of ad blockers, cookie deprecation, and opt-outs undermining your marketing efforts? You may be investigating server-side tracking as a way to grow your access to data. Server-side tracking can ...

Rehydration, or more simply ‘hydration,’ is a term that often comes up when we look at SPAs and server-side rendering. Hydration does not, in essence, affect SEO but is an essential step for serving ...

Knowledge is power. It is also a pain when you learn upsetting facts about things you love. For technical SEOs, JavaScript is a hot topic and will continue to be one for quite some time. When it comes ...