Over a decade ago, Google released the Content API for Shopping to let merchants manage their Google Merchant Center feed programmatically. Well, the new Merchant API is officially replacing the ...

Merchants will need to shift to the new Merchant API as the long-standing Shopping Content API heads for shutdown in 2026. Google announced it will shut down the Content API for Shopping on Aug. 18, ...

Google has announced a brand new Shopping API that will eventually replace the Google Base API. Google Base was the method Google allowed merchants to add their products to Google Shopping (which had ...

Advertisers must migrate to Google’s new Merchant API or risk Shopping and Performance Max campaigns stopping altogether. Google Shopping API migration deadlines are approaching, and advertisers who ...

You might have read of Google’s shutdown of its Reader service, which Google announced in its “Spring Cleaning” post (which, expectedly, caused huge outrage globally). In that same post, Google had ...

WhatsApp Business API has induced a seismic change in how businesses converse with their existing and potential customers. The WhatsApp Business API allows brands to help establish a comprehensive ...