Multimedia and digital marketing software giant Adobe announced yesterday it is acquiring work management pioneer Workfront for $1.5 billion. The price reflects the growth that's currently being seen ...

SAN JOSE, Calif.--(BUSINESS WIRE)-- Adobe (Nasdaq:ADBE) today announced the completion of its acquisition of Workfront, the leading work management platform for marketers with more than 3,000 ...

Workfront collaborated with Harvard Business Review to conduct original research about how knowledge workers view the future of work. The result is an in-depth report titled “The Future of Work: A ...

Five months ago, Adobe purchased (for $1.5 billion) Workfront, a company that helps build marketing department workflows. Today the company is officially announcing how it intends to use it. As ...

Workfront becomes diginomica's first partner in the field of enterprise work management, helping organizations grapple with a proliferation of digital tools Today we welcome Workfront as the latest ...

The new tool, which includes a generative AI assistant, lets customers create a “marketing system of record,” the company says. Adobe has introduced a new Workfront feature that it claims will ease ...

Adobe's Workfront acquisition is part of a larger trend of companies coupling digital asset management with content collaboration and production capabilities. Major marketing cloud providers have ...

To prepare for a new world of work, we need to change the way we think about and measure work.