This project analyzes the sales and profitability performance of Nassau Candy Distributor using Python, Pandas, Matplotlib, Seaborn, Plotly, and Streamlit. The objective is to identify top-performing ...
Platform Reported Shopify Actual Google Ads 0.82× 5.15× Meta Ads 27.10× 3.92× Meta overclaims ROAS by ~6.9×. Google underclaims by ~6.3×. Most D2C brands rely on platform-reported ROAS — which is ...
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